Code of Conduct


A guide on how we operate and work in our daily life, as business partners, employees, and members of society.

1. Our Commitment to Responsible Business

At Fellow Future, we are committed to uphold the highest standards in line with Environmental, Sustainability and Governance (ESG) principles and values. This section outlines our fundamental principles and guidelines for our responsible business conduct.

• Ethical Conduct: We strive to adhere to the highest standards of ethical conduct in all aspects of our business operations. We conduct ourselves with honesty, integrity, and fairness in our dealings with customers, partners, employees, and the broader community. We comply with all applicable laws, regulations, international frameworks and industry standards, and we strive to exceed legal requirements where possible.
• Respect for Human Rights: We value and respect human rights and dignity in all our relationships and operations. We do not tolerate discrimination, harassment, or any form of exploitation based on race, gender, religion, nationality, age, disability etc. We aim to provide a safe, inclusive, and supportive platform/community and work environment where everyone feels that they can contribute and be part of the solution.
• Environmental Stewardship: We are firmly committed to minimizing our environmental impact and promoting sustainability in all parts of our operations. We strive to conserve natural resources, reduce waste, and minimize negative impact in all aspects of our operations. We incorporate sustainable practices into the core of our business processes, and encourage all our partners and providers to do the same.
• Transparency & Accountability: We are committed to transparency and open communication in all our activities. We provide accurate, timely, and relevant information to stakeholders, including customers, investors, regulators, and the public. This includes comprehensive information regarding the sustainability performance of our partners and suppliers, including details on verification methods and certification status. We hold ourselves accountable for our actions and decisions, and we take responsibility for addressing any shortcomings, misunderstandings, or unintended mistakes.
• Fair Competition & Collaborative Partnerships: We uphold the principles of fair and ethical competition in the marketplace, respecting the rights of our competitors, partners and customers. Compliance with antitrust and competition laws is paramount, ensuring that our business practices adhere to fair competition principles and do not restrict market competition. Embracing "win-win relationships", we believe in shared success where the prosperity of one party contributes to the growth and prosperity of another. We actively pursue opportunities for innovation, joint ventures, and strategic alliances, leveraging our collective strengths and expertise to drive innovation and to deliver superior value.
• Social Responsibility: We are committed to making a positive social impact in the communities where we operate. We support non-profits and charitable organizations, volunteer efforts, and community development projects that address social needs and contribute to the well-being of society. We engage with stakeholders to understand their concerns and priorities, aligning with the broader social good. We incentivize and empower our users with the tools and resources necessary to make informed decisions. By engaging them as community members, equipping them with relevant information and knowledge to take meaningful action, we promote sustainable consumption and drive positive change.
• Combatting Greenwashing: We are committed to combat greenwashing by implementing a rigorous assessment and verification process for our partners and providers. This process involves comprehensive evaluations, both quantitative and qualitative, to verify the accuracy and legitimacy of sustainability claims. To further validate sustainability claims, we collaborate with accredited organizations and third-party certifiers. These partnerships strengthen our verification procedures and bolster the credibility of our sustainability criteria. While we strive to verify all sustainability claims by partners and providers to the best of our ability, it's important to note that we may not be able to verify all claims 100% due to our status as a non-accredited agency. However, we collaborate with accredited organizations and third-party certifiers to strengthen our verification procedures. While not all partners may have the opportunity to purchase such verification services immediately, we encourage and incentivize them to do so to.
• Continuous Improvement: We are dedicated to continuous improvement in our business practices, processes, and performance. We are continuously developing and enhancing our ESG criteria to keep pace with advancements in sustainability practices and uphold stringent standards of verification and transparency. We regularly review and update our platform and policies, including our technologies, procedures, Terms & Conditions, and our Code of Conduct to reflect best practices, stakeholder expectations, and regulatory requirements. We encourage feedback, suggestions, and ideas from stakeholders to drive continuous improvement and innovation. Additionally, we are committed to measuring and reporting our individual and collective results to identify areas for improvement and ensure accountability in achieving our sustainability goals.

2. Fostering Collaboration and Inclusion

As a platform, we recognize the importance of fostering a collaborative and inclusive workplace culture where every stakeholder is valued, respected, and empowered to contribute to a better future, and our shared success. This section outlines our commitment to promoting fair working conditions, ensuring equitable recruitment processes, creating opportunities for personal and professional growth, striving for gender equality and diversity.

• Ensuring Fair Working Conditions: We are commtted to provide fair and equitable working conditions for all employees, regardless of their role or level within the organization. We adhere to all relevant labor laws and regulations, including those pertaining to wages, working hours, health, safety, and employee rights. We foster a safe and supportive work environment where employees can thrive and achieve their full potential.
• Promoting Equitable Recruitment Processes: We are committed to ensuring fairness, transparency, and diversity in all our recruitment and hiring processes. We evaluate candidates based on their skills, qualifications, and experience, without bias or discrimination based on factors such as race, gender, age, ethnicity, religion, or sexual orientation. We strive to provide equal opportunities for all candidates and seek to attract diverse talent.
• Creating Opportunities for Personal & Professional Growth: We believe in investing in the personal and professional development of our stakeholders and employees, supporting their advancement and growth. We provide education, training, and career development opportunities to help enhance their skills, expand their knowledge, and achieve their career goals. We empower them to take ownership of their learning and development journey.
• We Strive for Gender Equality & Diversity: We are committed to promoting gender equality and fostering a diverse and inclusive community and workplace where everyone feels valued, respected, and empowered to succeed. We actively work to eliminate gender bias and discrimination in all aspects of our organization, including recruitment, promotion, and compensation. We recognize the importance of diversity in driving innovation, creativity, and business success, and we strive to create a culture that celebrates and embraces differences. We are building a collaborative, inclusive, and supportive community and workplace that enables all stakeholders and employees to thrive and contribute to our shared success.

3. Shaping the Future of People and Our Planet

At Fellow Future, we are dedicated to making a positive impact on both people and planet. This section outlines our commitment to environmental stewardship, social responsibility, responsible practices, and the protection of human rights across all categories on our platform.

• Environmental Stewardship: At the core of our mission is a deep commitment to protecting the environment. We strive to minimize our ecological footprint and promote sustainability in all aspects of our operations and offerings. From renewable energy and circular design to eco-friendly packaging, accomodatiion and responsible travel options, we prioritize sustainable practices that support the health and preservation of our planet.
• Social Responsibility & Community Development: Through strategic partnerships with stakeholders and local organizations, we aim to empower communities, preserve cultural heritage, and foster economic development. By supporting startups and entrepreneurs, fair trade practices, ethical sourcing, and community-based initiatives, we strive to create enriching experiences that benefit both our partners, customers and local residents.
• Safe and Responsible Practices: The safety and well-being of our partners and customers are paramount across all categories. We are committed to providing safe and secure experiences, adhering to rigorous safety standards and protocols. Whether it's in fashion, food, energy, or eco-travel, we promote responsible practices that prioritize the health and safety of our customers and the communities they interact with. We promote responsible travel behavior, encouraging travelers to respect local laws, customs, and traditions, and minimize their impact on the environment and communities they visit. In addition to traditional safety measures, we leverage new technologies to enhance safety and security, ensuring sustainable transactions.
• Protection of Human Rights: We are unwavering in our commitment to upholding human rights and dignity for all. We condemn all forms of discrimination, exploitation, harassment, physical and mental violence and abuse, and are dedicated to promoting and protecting the rights of vulnerable populations, including women, children, indigenous communities, immigrants, and marginalized groups. Through our strategic partnerships, policies, and advocacy efforts, we strive to create a better world where human rights are universally respected and upheld.
• Prioritizing Health and Well-Being: We prioritize the health and well-being of our employees by offering flexible working hours and opportunities to work both in the office and remotely. We approach work with a human perspective, understanding that inclusion and personal well-being contributes to professional success. By providing a supportive work environment that prioritizes work-life balance and mental health, we empower our employees to thrive. We emphasize the importance of inner development, combined with physical activity and proper nutrition in maintaining a healthy lifestyle. 

3. Code of Conduct for Partners and Suppliers

At Fellow Future, we extend our commitment to responsible business practices to all entities we collaborate with. We expect our partners and suppliers to align with our core values and principles, ensuring ethical conduct, respect for human rights, and environmental stewardship throughout their operations. Together, we strive to build mutually beneficial relationships based on transparency, accountability, and shared goals.

• Starting point: The basis for all actions is to always follow national legislation and regulations in the countries where we operate. Business partners and suppliers must comply with all laws and regulations that are applicable to their operations, as well as set corresponding requirements for their supply chains. By working together and adhering to this code we demonstrate our joint commitment and strive to build trust, credibility, and success.
• Follow up and Compliance: Partners and suppliers covered by this code must be able to confirm that they have read and understood the code, and are willing to comply with it. At the request of Fellow Future, partners and suppliers must provide documentary evidence confirming their status in matters relating to sustainability and responsible business practices. If the partner and supplier deviates from the code, and if improvements do not take place within an agreed period, Fellow Future may terminate the business cooperation. Any violation can be reported via our whistleblowing service. Violation of this code may endanger the business relationship with Fellow Future and will lead to Fellow Future taking appropriate measures.